Hey, I'm Peter!
I'm a marketing analytics implementation specialist and automation specialist.
I help B2B companies fix broken marketing measurement so they know which campaigns actually drive revenue. I'm also working on my own projects, sharing my thoughts on my blog and I document my whole journey on X and YouTube.
Services
Server-Side Tracking Setup
Implement CAPI and GTM Server-side tracking for more reliable data collection and improved attribution accuracy across all your marketing channels.
B2B Attribution & Lead Tracking
Track leads from first touch to closed deal, even across long sales cycles. Connect offline revenue to online campaigns for true ROI measurement.
GA4 Implementation & Migration
Proper GA4 setup for B2B companies, not just the default ecommerce template. Custom events, goals, and reporting for your specific business model.
Measurement Audits
Find where your tracking is broken before you waste more budget. Comprehensive analysis of your current setup with actionable recommendations to fix data gaps.
Ready to fix your marketing measurement?
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Blog
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Building an MCP Server So My AI Assistant Can Send Invoices
I built a custom MCP server that connects Claude Code to my invoicing system. Now my AI assistant can create invoices, track payments, and check revenue — all from the terminal.
Clawdbot: The AI Assistant That Texts You First
What if your AI assistant lived in WhatsApp, remembered everything about your life, and texts you first? Meet Clawdbot — a self-hosted AI that acts more like a proactive colleague than a chatbot.
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