Hey, I'm Peter!
Marketing analytics specialist.
So you know what actually drives revenue.
I help B2B companies fix broken marketing measurement so they know which campaigns actually drive revenue. I share my thoughts on my blog and document my journey on X and YouTube.
Services
Server-Side Tracking Setup
Implement CAPI and GTM Server-side tracking for more reliable data collection and improved attribution accuracy across all your marketing channels.
B2B Attribution & Lead Tracking
Track leads from first touch to closed deal, even across long sales cycles. Connect offline revenue to online campaigns for true ROI measurement.
GA4 Implementation & Migration
Proper GA4 setup for B2B companies, not just the default ecommerce template. Custom events, goals, and reporting for your specific business model.
Measurement Audits
Find where your tracking is broken before you waste more budget. Comprehensive analysis of your current setup with actionable recommendations to fix data gaps.
Ready to fix your marketing measurement?
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Blog
See allLinkedIn Conversions API: Server-Side Tracking for B2B
The LinkedIn Conversions API lets you bypass browser limitations and send conversion data server-side. Here is how to set it up without breaking attribution.
Google Tag Manager Triggers: 5 Silent Misconfigurations
Most broken tracking traces back to Google Tag Manager triggers. Here are the five misconfigurations I find in almost every audit and how to fix each one.
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