Hey, I'm Peter!
Marketing analytics specialist.
So you know what actually drives revenue.
I help B2B companies fix broken marketing measurement so they know which campaigns actually drive revenue. I share my thoughts on my blog and document my journey on X and YouTube.
Services
Server-Side Tracking Setup
Implement CAPI and GTM Server-side tracking for more reliable data collection and improved attribution accuracy across all your marketing channels.
B2B Attribution & Lead Tracking
Track leads from first touch to closed deal, even across long sales cycles. Connect offline revenue to online campaigns for true ROI measurement.
GA4 Implementation & Migration
Proper GA4 setup for B2B companies, not just the default ecommerce template. Custom events, goals, and reporting for your specific business model.
Measurement Audits
Find where your tracking is broken before you waste more budget. Comprehensive analysis of your current setup with actionable recommendations to fix data gaps.
Ready to fix your marketing measurement?
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Blog
See allWhat Is a Data Layer and Why Tracking Breaks Without One
A data layer is the structured bridge between your website and your tags. Without one, tracking silently breaks. Here is how it works and how to get it right.
Cross-Domain Tracking in GA4: The Complete Guide
Cross-domain tracking in GA4 breaks more often than it works. This guide covers setup, GTM configuration, iframe edge cases, and the fixes I use in audits.
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