Hey, I'm Peter!
Marketing analytics specialist.
So you know what actually drives revenue.

I help B2B companies fix broken marketing measurement so they know which campaigns actually drive revenue. I share my thoughts on my blog and document my journey on X and YouTube.

Services

01

Server-Side Tracking Setup

Implement CAPI and GTM Server-side tracking for more reliable data collection and improved attribution accuracy across all your marketing channels.

02

B2B Attribution & Lead Tracking

Track leads from first touch to closed deal, even across long sales cycles. Connect offline revenue to online campaigns for true ROI measurement.

03

GA4 Implementation & Migration

Proper GA4 setup for B2B companies, not just the default ecommerce template. Custom events, goals, and reporting for your specific business model.

04

Measurement Audits

Find where your tracking is broken before you waste more budget. Comprehensive analysis of your current setup with actionable recommendations to fix data gaps.

Ready to fix your marketing measurement?

Take assessment →

Clients

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Data to Value
Groupon
Alma Career

Blog

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Is Server-Side Tracking GDPR-Compliant? What It Fixes

Server side tracking GDPR compliance is not automatic. Here is what it actually fixes for privacy and data protection, and where setups still fail.

Aug 31, 2026Read →

TikTok Events API: Server-Side Setup That Deduplicates

The TikTok Events API recovers conversions your pixel misses, but only if deduplication works. Here is the server-side setup I use to get it right.

Aug 30, 2026Read →

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