Hey, I'm Peter!
Marketing analytics specialist.
So you know what actually drives revenue.
I help B2B companies fix broken marketing measurement so they know which campaigns actually drive revenue. I share my thoughts on my blog and document my journey on X and YouTube.
Services
Server-Side Tracking Setup
Implement CAPI and GTM Server-side tracking for more reliable data collection and improved attribution accuracy across all your marketing channels.
B2B Attribution & Lead Tracking
Track leads from first touch to closed deal, even across long sales cycles. Connect offline revenue to online campaigns for true ROI measurement.
GA4 Implementation & Migration
Proper GA4 setup for B2B companies, not just the default ecommerce template. Custom events, goals, and reporting for your specific business model.
Measurement Audits
Find where your tracking is broken before you waste more budget. Comprehensive analysis of your current setup with actionable recommendations to fix data gaps.
Ready to fix your marketing measurement?
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Blog
See allLooker Studio Pro vs Free: What You Actually Get
Looker Studio Pro costs $9 per user per project per month. Here is what that buys you, what stays free, and how to decide whether the upgrade is worth it.
Build a Looker Studio Dashboard That Answers Real Questions
Most Looker Studio dashboards look good but answer nothing. Here is how to build a GA4 Looker Studio dashboard that drives actual marketing decisions.
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